The Antifragile Academy Privacy Policy

This Policy was last updated on: 23 September, 2024

 

The Antifragile Academy. (“the Academy”, “we” or “us”) provides training and coaching services that target psychosocial, emotional, and cognitive functioning for our clients (our “Services”).

Your privacy is very important to us. Part of our operation of this Site involves the collection and use of information about you. This Privacy Policy explains what type of information we collect through the Site and what we do with that information to allow you to make choices about the way your information is collected and used.

 

Information We Collect

 

In general, you can visit this Site without identifying who you are or revealing any information about yourself. However, we collect information from you when you use our Services and interact with our Site.

 

Information collected online can generally be categorized as anonymous or personally identifiable. “Anonymous Information” is information that cannot be connected to the identity of a specific individual. An example of Anonymous Information is the fact that, while this Site may record the number of visits to a particular page that occur in a given period of time, it does not necessarily tell us the names or other identifying information of every visitor. Personally identifiable information (“Personal Information”) is information that specifically identifies a particular user, such as their name, address, or phone number.

 

Many visitors to Site will choose not to provide any Personal Information; therefore, those individuals are anonymous to us, and any data collected about their use of this Site is Anonymous Information. Other users may provide information Personal Information to us, for example, to receive our Services, and in doing so may provide information regarding their identity (such as their name, telephone number, email address, mailing address. Data regarding wellbeing, resilience, anxiety, stress, and more may be provided through Google Documents will not be linkable to you, as we use two-key encryption and a pseudonymized identifier, so that no one will have the identifiers and the data for a particular individual at any given time.  

 

Additional information regarding the collection of mental and physical health data is discussed in the Sensitive Data section below.

 

In some instances, Personal Information will be collected by third party solutions directly from users receiving our Services, and we will not be able to link that information to a particular user. For example, those purchasing Services may provide their financial data (such as billing address, payment card details, account numbers, and expiration dates) to our payment services processor (currently Stripe), but we will not receive that financial data.

 

We also collect internet and other electronic network data and information regarding how users navigate our site, which is described in more detail in the next section.

 

How We Collect Information

 

We collect information in the following ways:

 

  • Volunteered Information. When you contact us through the Site, purchase our Services, or communicate with us in any other way, you are voluntarily releasing information, some or all of which may be Personal Information. For example, users may provide information through completion of a Google form or by communicating directly with us.

 

  • Data Collected Automatically. When you use the Site, we automatically collect certain data and information regarding your use of the Site. This information may include device identifiers such as IP addresses, location information, browser type, approximate geolocation, device information such as your operating system, a history of the pages you view and other information regarding your use of the Site. We may use cookies to collect such information, as described in more detail below. If you visit the Site from a mobile device, an identifier is assigned through Google Analytics, using technologies similar to cookies, to collect such information. This Site does not respond to “Do Not Track” signals.[JAP1] 

 

  • “Cookies”. When you use the Site, we may store some data on your computer to automatically recognize your device the next time you visit.  Cookies are small data files that assign you a unique identifier. This information enables your computer to have a “dialogue” with our Site and permits us to administer our Site more efficiently and to provide a more tailored and user-friendly service to you.  For example, we use Google Analytics cookies (discussed further below) to collect information from the Site. [JAP2] You can remove or block cookies in some circumstances, but this may limit functionality of the Site. All browser settings are slightly different, so to manage cookies, you should refer to the relevant settings within your browser.  If you would like to obtain more detailed information about types of cookies, how they are used, and how you can manage your cookie preferences, you may want to visit www.aboutcookies.org or www.allaboutcookies.org.  You can also opt out of a third party vendor’s use of cookies by visiting www.networkadvertising.org/choices or http://optout.aboutads.info. You can opt out of the use of Google Analytics cookies by installing the Google Analytics optout browser add-on. You can find more information about this at  https://support.google.com/analytics/answer/181881?hl=en

  • Information from Third Parties. We may also obtain Personal Information about you from our affiliates or third parties, such as partners with whom we offer mixed/joint services, our service providers, advertisers, social networks (when you grant us permission to access your data on one or more networks), or publicly available sources and data providers. For example if you use the training videos and courses provided through Kajabi, we will receive a report regarding your progress.

 

How We Use Information We Collect[JAP3] 

 

We use information we collect about Site visitors to help us operate the Site, to provide Services, to complete transactions requested by you, to respond to your inquiries, and for our own marketing purposes.  If you provide your contact information to us, you agree that we may contact you with information regarding our Services, including but not limited to newsletters, advertisements and other marketing materials. We may also use the information to provide you with certain communication, such as service announcements and administrative messages.  We also use information we collect to monitor and analyze data trends and usage.  We may use your Personal Information to investigate and help prevent security incidents, to enforce our rights, and to otherwise comply with applicable law.

 

We use Google Analytics and Squarespace, and their associated tools, to track visitor statistics, to help analyze how the Site is used, to improve the performance of the Site and users’ experience, and to help us show you advertisements that are relevant to you.  Through these tools, we collect information including but not limited to the collection of device-specific information, log information, location information, cookie-related information, and visitor behavior information.  The information generated about your use of the Site (including IP address) is transmitted to Google and/or Squarespace , and this information is then used to evaluate the Site, to compile statistical reports on Site activity, and to provide advertisements (including in search results, banner ads on third party websites, or in other forms) based on your use of the Site.   We also use this information to better understand use of this Site and topics of interest among site visitors. You can view Google’s privacy policy here, and you may opt out of your data being used by Google Analytics at https://tools.google.com/dlpage/gaoptout/ . You may view Squarespace’s privacy policy here.

 

We work with digital advertising and marketing companies to provide you with ads that align with your interests and to enhance your experience with us. These ads may be displayed on websites or applications operated by us or by third parties, and they may be based on information about your activities and preferences collected by us or by third parties.   We may combine information we collect from your devices with other information we have about you, such as your customer account information and your interaction with the Site, to provide you with a consistent shopping experience. Certain coalitions of advertisers have created guidance for online advertisers and provided a mechanism for such advertisers to comply with users’ choices regarding interest based ads by allowing consumers to opt out of receiving interest-based advertising from members of the coalitions. You may use these links to opt out of receiving interest-based advertising from members of these coalitions:

 

Digital Advertising Alliance opt out

Network Advertising Initiative opt out

 

You will need to exercise these opt outs on each browser on each device for which you wish to opt out of interest-based advertising.[JAP4] 

 

Sensitive Data

 

We may collect special categories of sensitive Personal Data (“Sensitive Data”) from you in connection with services you request, which include mental and physical health data. Sensitive Data collected from you will be fore the sole purpose of the provision of services to you, and will be handled and processed only by the persons who are responsible for the necessary activities for this purpose[JAP5] . Refusal to consent to this processing may make it impossible for us to provide requested services to you. You have the right to withdraw your consent to the collection and processing of Sensitive Data by contacting us at [insert email address] with that request.

 

How We Share Information

 

We do not sell Personal Information, but we do share Personal Information with others for legitimate business purposes. We will not give any Personal Information to any third parties without your consent or except as otherwise described in this Privacy Policy. 

 

We may engage trusted third party service providers to perform functions and provide services to us and to you on our behalf.  We may share information we collect with those service providers to the extent necessary to perform these functions and provide these services, consistent with the protections in this Privacy Policy.  You may also provide Personal Information to those service providers directly as part of receiving our Services, as these service providers assist in processing transactions you request. Our payment processor is  Stripe, and Stripe’s Privacy Policy can be accessed at https://stripe.com/privacy.  User feedback is provided through Google Drive, and Google’s privacy policy can be accessed at https://policies.google.com/privacy?hl=en-US . Training videos are provided through Kajabi, and Kajabi’s privacy policy can be found here.

 

We also use third party service providers to host our website and our blog, to help us communicate with and provide marketing and advertisements to you, and for cloud storage.

 

We may also share your Personal Information with third parties who use it for their own purposes if you provide consent. If you are using our Services through an account created by a third party (e.g. your school), we may share aggregate information with that third party, but the third party will not be able to link individuals with the data provided by that individual.

 

Subject to applicable law, and as we deem appropriate, we may also share or disclose your Anonymous Information, public information, and aggregated information that is not reasonably linkable to you or your device with third parties. 

 

If we sell, transfer, or merge parts of our business, or if we buy or merge with another business, we may share your Personal Information.  If a change happens to our business, then the new owners may collect, use, and share your Personal Information as set forth in this Privacy Policy.

 

We may be legally required to disclose or share your Personal Information without your consent in some circumstances, for example, to comply with a court order or law enforcement. We may also share your Personal Information when we believe in good faith that disclosure is necessary to protect our rights or property, protect your safety or the safety of others, investigate fraud, or respond to a government agency, law enforcement, judicial or public authority, or other legal request, or to comply with the law. We may also share your Personal Information with our lawyers and other professional advisors.

 

Cross-Border Transfers

 

If you are located outside of the United States, please note that this Site is hosted on our computer servers in the United States, therefore, your information may be processed and stored in the United States.  As a result, United States federal and state governments, courts or law enforcement or regulatory agencies may be able to obtain disclosure of your information through laws applicable in the United States.  Your use of this Site will constitute your consent to the transfer of your information in the United States, which may provide for different data protection rules than in your country. The United States may not necessarily have data protection laws as comprehensive and protective as those in your country of residence; however, our collection, storage and use of your Personal Information will at times continue to be governed by this Privacy Policy.

 

Links to External Websites; Plugins

 

Third party websites, including those that are accessible via a link on this Site, may use cookies or collect other information when you go to those websites. We do not control the collection or use of your information by these third party websites, and our Privacy Policy does not extend to external websites or companies. You should contact the operators of those websites directly if you have any questions about their collection or use of information about you. Links to Google, Kajabi, and Stripe are included earlier in this Policy. Our website also uses AccessiBe to ensure that our website is accessible, but AccessiBe does not collect Personal Data.[JAP6] 

 

Children

 

We do not knowingly collect information from children under 18 years of age.  We will only use or disclose Personal Information about a child to the extent permitted by law, to seek parental consent pursuant to local law and regulations or to protect a child.

 

Security

 

We take reasonable technical and organizational precautions to prevent the loss, misuse, or alteration of Personal Information, and our systems are protected by industry standard firewall and password protection. We require third parties we contract with to support our business operations to employ reasonable security measures as well.  We do not, however, guarantee that unauthorized, inadvertent disclosure will never occur, as we cannot fully eliminate security risks associated with data breaches due to system failures, unauthorized access by third parties, or mistakes.

 

Retention

 

Your Personal Information is stored on servers that are operated and maintained by third parties under contract with us. We retain this information for the duration of your business relationship with us, and for a period of time thereafter to analyze the information for our own operations, and for historical and archiving purposes. We retain email addresses indefinitely for marketing communications except for individuals who have unsubscribed from such communications, and in such cases we may retain such email addresses as part of our records to show compliance with such requests.  We will honor customers’ requests to delete Personal Information to the extent that we have it, though we do reserve the right to retain certain data where we are permitted to do so by applicable law (for example, data relating to transactions processed on your behalf).

 

Applicable Law

 

As described in further detail in our Website Terms of Use, your use of the Site shall be governed by and construed in accordance with the laws of the State of Michigan without giving effect to any choice or conflict of law provision or rule. There are some states (including California, Colorado, Connecticut, Delaware, Indiana, Iowa, Kentucky, Maryland, Minnesota, Montana, Nebraska, New Hampshire, New Jersey, Oregon, Rhode Island, Tennessee, Texas, Virginia and Utah) that have and/or will shortly have laws granting their residents certain rights related to their Personal Information. We do not currently control or process a sufficient volume of Personal Information about residents of those states in order for these laws to apply. However, if you have questions about this Privacy Policy or if you would like to request that we delete your Personal Information, please contact:                                               

 

Notices

 

You agree that we may contact you via email to notify you of updates, changes, and notifications required by applicable law.

 

Changes to This Privacy Policy

 

We reserve the right to update or change our Privacy Policy at any time and for any reason and you should check this Privacy Policy periodically. Changes to the Privacy Policy will be posted on this Site. Your continued use of the Site after we post any modifications to the Privacy Policy on this page will constitute your acknowledgment of the modifications and your consent to abide and be bound by the modified Privacy Policy.

 

Contact Information: If you have any requests, complaints or concerns about us or about this Privacy Policy, please contact:                                                  . [JAP7] 

 

 

 [JAP1]Update if inaccurate.

 [JAP2]EU law (the GDPR) and California law require users' consent to collect data through cookies and tags, and although those laws arguably do not apply to your site at this time, the conservative approach is to collect consents through a pop up or other method upon user's first engagement with the site. Most platforms have cookie consent tools that you can use to collect these consents.

 

Such a consent could read:

 

This website use "cookies" to enhance user experience and to analyze performance and traffic on our website, and to improve our marketing operations. We share information about your use of our site with our social media, advertising, and analytics partners. You can read more information on these trackers in our Privacy Policy [link].

 

[Include a button to "Accept all cookies" and a button or link to modify cookie settings.]

 [JAP3]If collected information is used for ANY other purpose not listed here, this should be updated accordingly.

 [JAP4]Include if accurate.

 [JAP5]If Sensitive Data is shared with anyone else (schools, employers, etc.), this will need to be updated.

 [JAP6]Per https://accessibe.com/accesswidget/security#:~:text=accessiBe%20is%20GDPR%20%26%20CCPA%20compliant%20and%20doesn't%20collect%20personal%20data&text=You%20need%20to%20ensure%20that,privacy%20compliance%20is%20not%20affected.

 [JAP7]Recommend including an email to a monitored inbox. Street address/phone number would be OK to include too. Toll-free phone number in addition to email is best, though email will be sufficient if your interactions with these users will solely be electronic and via the website.